Eye Lash covers the latest makeup, eyelash extension and eyebrow trends for makeup artists, lash and brow stylists, and other beauty industry professionals who provide eyelash extension, eyebrow shaping and makeup application services.
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PHOTOGRAPHY (CLOCKWISE FROM TOP LEFT): CASARSA; COURTESY OF BOOM BOOM BROW BAR; COURTESY OF IREDALE MINERAL COSMETICS private eye INSIDE STORY iredale mineral cosmetics honored for export excellence U.S. Secretary of Commerce Penny Pritzker presented Iredale Mineral Cosmetics (IMC) with the President's "E" Award for Exports at a ceremony in Washington, D.C., on May 16. The award is the highest recognition any American entity can receive for making a signifi cant contribution to U.S. export growth. "Iredale Mineral Cosmetics has demonstrated a sustained commitment to export expansion," said Secretary Pritzker in her congratulatory letter to the company. "The 'E' awards committee was very impressed with Iredale Mineral Cosmetics' emphasis on comprehensive market research used for strategic market entry. The company's investment in multi-language marketing materials and website design was also particularly notable." IMC was one of 123 companies honored during the ceremony. "Exporting continues to be a vital element of our sales growth, and we are honored to receive the 'E' Award," says company founder Jane Iredale, president and founder of IMC. "During the past 22 years, export sales have grown to nearly 30 percent of our total revenue." 14 eye | la | JULY/AUGUST 2016 | eyelashmag.com BOOM BOOM GOES DOWNTOWN New York City's popular Boom Boom Brow Bar has opened its second location at 30 Greenwich Avenue. "I'm a chain now—just like Truvy in Steel Magnolias!" exclaims owner Malynda Vigliotti. As an ode to its downtown location, the new shop, which opened in April, offers extensive bikini waxing services in addition to the brand's popular brow services. The original location at 35 Seventh Avenue is "keeping it old school," says Vigliotti, by focusing on face and brows. If you want bikini waxing, you have to go downtown. Illumino Lashes is joining forces with Alexander's Aesthetics to offer Illumino's educational classes for beginning to advanced lash artists at Alexander's facilities in Boulder, Colorado, and Millbrae, California. Illumino Lashes is the fi rst lash company to team up with the esthetics supply store, which has been doing business since 1980. This also means licensed professionals in Boulder and Millbrae can walk into Alexander's to pick up Illumino lash products. ILLUMINO LASHES + ALEXANDER'S AESTHETICS COLLAB Secretary of Commerce Penny Pritzker with Jane Iredale and Bob Montgomery of IMC