Eye Lash

MAY-JUN 2017

Eye Lash covers the latest makeup, eyelash extension and eyebrow trends for makeup artists, lash and brow stylists, and other beauty industry professionals who provide eyelash extension, eyebrow shaping and makeup application services.

Issue link: http://eyelashmag.epubxp.com/i/822318

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Page 19 of 59

PHOTOGRAPHER: DAWN KINGSTON 439 PHOTOGRAPHY; MODEL: ANNA BOULAIS; LASHES/HAIR/MAKEUP: JESSIKA LEONARD; CREATIVE DIRECTION AND COSTUME ASSISTANCE: LEAH LYNCH 18 eye | la | MAY/JUNE 2017 | eyelashmag.com Competing in the Fantasy lash category at any lashing competition takes next-level creativity. Not only do you have to come up with a total head-to-toe look, but you must also source all the materials that bring the creation to life. Leah Lynch, CEO and owner of Beautique Salon & Spa in Newburyport, Massachusetts, and master trainer for Lash Affair Academy, shares tips on how she and colleague Jessika Leonard tracked down everything needed for this Fantasy mermaid photo shoot. eyes on the prize COMPETITIVE EDGE STRAIGHT TO THE SOURCE 1 | SCOUR THE CRAFT STORES. "To gain inspiration and fi nd our fantasy costume and embellishments, we spent a lot of time walking the aisles of craft stores in our area, checking out all the tiny beads, fabrics, shells and more," says Lynch. 2 | FIND THAT ONE ITEM. "We found the cool blue-green reeds fi rst and had the grand idea to make a powerful headdress [from them]," she says. From there, everything began to fall into place. "Sometimes just clearing your mind and letting a certain item speak to you will start your creative juices fl owing!" 3 | SURF THE INTERNET. Your color story is important for your overall Fantasy look, and Lynch says the blue-green reeds also inspired the lash extension color. Once the duo made that decision, the search was on … line. "The offerings online are vast and super exciting. The .07 seems to be the most common diameter for Volume in color lashes, and we decided on Sugarlash PRO's beautiful Waves of Paradise Ombre Palette for this look," she says. Lynch suggests checking out these brands for cool color as well: Lash Affair by J. Paris, StellaLash and Vivienne Original. 4 | TURN TO LIKEMINDED ARTISANS. After sourcing the bulk of their costume from Hobby Lobby, Lynch and Leonard turned to online artisan marketplace etsy.com for more unique pieces, like the base of the green headdress and the second shell crown. 5 | BROWSE PORTFOLIOS. For Fantasy competitions that require photography submissions, you'll need to fi nd a photographer and model that can translate your vision. "We got lucky sourcing our professional model and photographer as both were looking to expand their portfolios and worked for free in exchange for use of the pictures," Lynch says. If you can pay, a site like modelmayhem.com can connect you to creatives in your area as well as allow you to browse through portfolios until you fi nd that perfect match! get the lash! Leonard used a lash-lifting method, color shake technique and capping to layer Sugarlash PRO Colour Lashes Waves of Paradise Ombre Palette in .07. The "water droplets" are clear CND Shellac Base Coat cured in a UV light prior to application!

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