Eye Lash

MAY-JUN 2017

Eye Lash covers the latest makeup, eyelash extension and eyebrow trends for makeup artists, lash and brow stylists, and other beauty industry professionals who provide eyelash extension, eyebrow shaping and makeup application services.

Issue link: http://eyelashmag.epubxp.com/i/822318

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Page 31 of 59

| NEW PRODUCTS | OLD STANDBYS | GREAT GADGETS | COUNTER intelligence e 30 eye | la | MAY/JUNEL 2017 | eye lashmag.com BRIDAL COUNTDOWN With wedding season underway, you may fi nd your appointment book fi lling with brides-to-be. In order to put them on the path to perfect wedding-day lashes, follow these countdown tips. ONE MONTH OUT Invite bridal clients in for their initial application consultation. Encourage the bride-to-be to bring in images for a visual of what she likes, and be prepared to sketch design options to meet her whims. You'll be able to discuss the style the bride envisions, evaluate the bride's lashes and discuss all options that are available to her. ONE-TO-TWO WEEKS OUT Invite the bride-to-be back in for a relash as close to the wedding day as possible. This allows you time to discuss any changes to the design or issues that may need troubleshooting. THE DAY BEFORE Perform her fi nal application the day before the wedding. Provide the bride with a schedule for practice lashes, wedding photo lashes and wedding lashes. If possible, work with the makeup artist to ensure the lash design fl ows well with the makeup design. Then, wait to see the happy bride's photos! —Veteran lash stylist Amy Dickerson of Live Love Lash in Denver, Colorado, and Xtreme Lashes by Jo Mousselli product development manager Laura Jones GETTY IMAGES

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