Eye Lash

MAY-JUN 2017

Eye Lash covers the latest makeup, eyelash extension and eyebrow trends for makeup artists, lash and brow stylists, and other beauty industry professionals who provide eyelash extension, eyebrow shaping and makeup application services.

Issue link: http://eyelashmag.epubxp.com/i/822318

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Page 33 of 59

32 eye | la | MAY/JUNE 2017 | eyelashmag.com COURTESY OF AMBER PETERS, 2017 NOVALASH LASHOFF CLASSIC WINNER; COURTESY OF MANUFACTURERS Here Comes the Bride Maybe you locked down a lash extension schedule for your bride-to-be (see page 30 for more details on what the countdown to the big event should entail)—or maybe you didn't. Either way, you may think you have nothing more to offer her. Not true! Try these bridal-targeted service and retail tips as well as product recommendations to ensure happily-ever-after sales! counter intelligence BUYER'S GUIDE "Make sure she starts shaping her brows with regular grooming appointments well before the big day—never the day of! She shouldn't have to worry about covering up unsightly bumps or redness on her special day. Then retail her a long-lasting, waterproof brow enhancer with a natural fi nish, like Chella Eyebrow Cream, that she can wear on her special day, to her honeymoon and beyond—and let her know it comes in six shades sure to be a fi t for her entire bridal party." —Kayla Parks, Chella international training director and makeup artist, Burbank, California "Don't forget the mother of the bride! Offer her a free set of lashes if fi ve or more of the bridesmaids book a lash appointment." —Lauren Lord, NovaLash brand ambassador, Nu Dreams Hair and Beauty, L'Alfàs del Pi, Spain Find more bridal retail wisdom on eyelashmag.com! Help complete your bride's beauty with stunning skin. Here, four items that will give her complexion that extra boost for fl awless wedding day photos. ROLLER BALLS! She can massage away her frazzled nerves with these eye savers! Pevonia EyeRenew Conceal & De-Age Treatment: Not only does this velvety cream plump and de-crepe skin with hyaluronic acid, but also it contains a touch of tint to blend away dark circles and redness. ➻ pevoniapro.com Dermalogica Stress Positive Eye Lift: This cooling treatment- masque hybrid instantly brightens the eye area as it reduces the appearance of dark circles and puffi ness. ➻ dermalogica.com MASKS! Whether a daytime sheet or an overnight cream, a mask relaxes her! Aveda Tulasa – ra Wedding Masque Eye Overnight: Inspired by the Haldi pre-wedding beauty tradition in India, this rich cream mask uses turmeric extract to brighten the eye area as she catches zzz's. ➻ aveda.com Repêchage Triple Action Peptide Mask: This cooling sheet delivers a bevvy of peptides that, when partnered with seaweed and aloe, intensely hydrate and smooth skin. ➻ repechage.com "For brides with location weddings, pre-make some emergency strip lashes (like our Xtreme Lashes Practice Eyelash Strips) to be applied by the makeup artist the day of the wedding to fi ll any gaps." —Laura Jones, Xtreme Lashes by Jo Mousselli product development manager, Spring, Texas "If extensions aren't within the bridal budget, I apply Ardell Individual Lashes with Ardell LashTite Adhesive. This service is done on a clean face, several days prior, for up to three weeks of wear." —Kate Lucas, co-owner of Studio 8 Salon & Spa, Lancaster, Pennsylvania "Tears of happiness? No worries! I retail my brides a smudge-, crease- and fade- proof long-wear cream: NovaLash 24 Hour Cream Shadow. It eliminates the need for any makeup touch-ups on her big day." —Michelle Mirizio, NovaLash brand ambassador, Let's Talk Makeup Salon and Spa, West Palm Beach, Florida "If my brides refer anyone in their bridal party for a full set of lash extensions, I offer a discount off their future refi ll service." — Soo-Jin Yang, Illumino Lashes CEO and founder, Oakland, California AISLE- READY SKIN

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