Eye Lash

MAY-JUN 2017

Eye Lash covers the latest makeup, eyelash extension and eyebrow trends for makeup artists, lash and brow stylists, and other beauty industry professionals who provide eyelash extension, eyebrow shaping and makeup application services.

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40 eye | la | MAY/JUNE 2017 | eyelashmag.com The Lash Games in London and London Lash Battle." When shopping for a reputable competition, take a good look at the rules, suggests Loreta Jasilionyte, U.K.-based master trainer, frequent judge and founder of Flawless Lashes by Loreta. For example, rules should stipulate that fi nal judges are not allowed on the competition fl oor until judging time. It's also a good sign if a competition emphasizes the importance of infection control practices, says Lee. Model Mojo As a rule, model choice can dramatically help or hurt your chances in a lash competition, says Lee. "Look for a model who has striking, fairly symmetrical features with healthy, beautiful natural eyelashes that are medium brown to black," she advises. A model with clear skin, nice brows and a dramatic eye color can also give you an edge, says Brand. "After judging more than 300 online entries in Les Victoires du Regard, I will tell you the ones with the brightest eye color, most symmetrical eyes and top brows did the best in the Overall points category. The eyes don't have to be bright blue or bright green; they could be black-brown or very, very light. But a striking color seemed to add to the overall score. You'll notice this in Russian competitions, too," Brand adds. "For all categories, ideal model characteristics are pretty much the same, but if you're competing in a Volume category, don't choose a model who has crazy long natural eyelashes," notes Jasilionyte. With Volume lashes, your No. 1 goal is density, she explains. The longer you go with the natural lashes, the less dense the extensions will appear. Lee adds one more caveat: "If you're entering in a Fantasy category, you are creating a full-body look. This means you'll want your model to match your theme and overall presentation. Some competitions require the model to put on a short show, such as dancing, reciting a poem or other theatrics. In this case, you would look for a model that also possesses such skills." If you've never worked on your model's lashes before, do a test application to make sure she'll tolerate extensions well in a competition setting. You want someone whose eyes don't water easily or get bloodshot. If she needs frequent restroom breaks or her eyes get fl uttery during application, fi nd a different model. Gearing Up For video-oriented competitions that emphasize your on-camera presentation, the prep and competition phases merge into one. Barham allowed herself two weeks to create her winning NovaLash LASHoff entry from start to fi nish, which included writing and memorizing a script for her on-camera work. "I used the same client for my video and my before-and-after pictures to save time," she says. "Also, for the day of fi lming, I wrote down an agenda for my videographer and a bullet-point list of the shots I wanted her to fi lm of me so we wouldn't forget any of the important ones." For in-person competitions, our experts recommend choosing a model two-to-three months before competition day and starting right away on a customized lash design. "If after a month you're still uncertain about the shape, reach out to one of your mentors, or take a class on styling," says Brand. Once the design is wow-worthy, you can focus on improving your speed. Take this time to read and reread the competition rules until you know them almost by heart. The rules should also tell you what tools and accessories you can and can't use on the competition fl oor. If the rules permit, bring a full kit, plus a few notable extras: A DIGITAL CLOCK. Touching your phone to adjust a clock timer or refresh the screen can cost you points for sanitation. "If it's permitted, I would recommend bringing your own digital clock that you can glance at easily," says Brand. A PORTABLE HUMIDITY SOURCE. Come prepared for unpredictable humidity levels, says Brand. For example, the indoor air conditioning in Las Vegas is cranked up so high that no humidity is left to help your lash adhesive cure. "There are ways to bring up your humidity [levels] as long as those tools are approved through the organizer," says Brand. "There are water bottle humidifi ers that hook up to a battery pack and you just click it onto the water bottle." At the very least, pack a nanomister or nebulizer. AN ARRAY OF ADHESIVES. Some contests require you to use a sponsor's lashes and/or adhesive. If you're free to use your own adhesive, bring as many different options as you can, advises Jasilionyte. You never know what humidity conditions will prevail on the competition fl oor, and it helps to have choices. HAND SANITIZER. "Products-wise, most competitions will give you disposable mascara wands and hand sanitizers, but never expect them. You don't want to be caught without a hand sanitizer," says Brand. COMFORT AIDS FOR YOUR MODEL. Neck pillows and bolsters will help your model stay relaxed for the long haul, says Brand. Ready, Set, Lash! On the day of the competition you'll meet a few very important FELIX LEE (2) Eva Zacharias of Eyelusionz Beauty Concepts in Saskatoon, Saskatchewan, Canada, puts the fi nishing touches on her winning Fantasy look at the 2016 Lash Wars held at IBS Las Vegas. A 2016 Lash Wars competitor keeps her eye on the prize.

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