Eye Lash

MAY-JUN 2017

Eye Lash covers the latest makeup, eyelash extension and eyebrow trends for makeup artists, lash and brow stylists, and other beauty industry professionals who provide eyelash extension, eyebrow shaping and makeup application services.

Issue link: http://eyelashmag.epubxp.com/i/822318

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Page 44 of 59

eyelashmag.com | MAY/JUNE 2017 | eye | la 43 Industry experts share their thoughts on what the future of lash extensions may soon look like. Once upon a t e, when the lash industry was in its infancy, the selection of available extensions wasn't exactly extensive. But as the demand for semi-permanent fringe has continued to grow, companies are engineering all sorts of new options. What are some of the biggest innovations that have lashers talking? For starters, manufacturers have been moving beyond the standard J, B, C and D curls to offer L and L+ extensions. "These are amazing for straight natural lashes, or for getting those outer corners which dip down and need extra lift," says Diane Lytle, owner of TheLashChick in Wasilla, Alaska. Although companies such as PremierLash in Salt Lake City, have been offering L and L+ for several years, CFO Scott Hoonakker says that sales of these curl options have more than doubled since the fourth quarter of 2016. "The straight base makes them easy to apply, and I've always loved the effect of the L and L+ curls for creating texture, fl uff, lift and dimension," he says. Volume also continues to be a huge trend that's only getting bigger (literally!), prompting companies to develop lighter, slimmer fi bers. "It's all about using ultrathin lashes—the thinner the better—to achieve a fuller, thicker look that's being called 'Mega Volume,'" explains Esther Bolkin, founder of Glad Lash in Northridge, California. "Using extensions with a .03mm and .05mm thickness allows more strands per natural lash. People want 9D to 12D. It's like Volume on steroids!" Soo-Jin Yang, founder of Illumino Lashes in Oakland, California, also mentions the Mega Volume movement by name and says it's a key reason "lash extensions are getting skinnier all the time." As for color? Natural hues still tend to be the biggest sellers, with manufacturers seeing a demand for auburn and mocha-brown extensions. "These are commonly added to create subtle highlights," notes Hoonakker. Yang agrees, and says a lot of pros are asking for "true brown" for Volume lashing. "I'm working on sourcing the right shade of brown—not too red and not too sun-bleached," she says. For more colorful accents, Hoonakker notes that blues, violets and purple ombré are PremierLash's most popular offerings. To help you deliver on the demand for these options and more, we've rounded up a wide range of extensions. From au courant colors to more pronounced curls to offerings designed with fuller sets, greater lash longevity and ease of application in mind, there truly is something for everyone. So, read on and get ready to start living on the cutting edge—and if you already are, you won't want to miss our expert predictions for what's coming next. Expect to see more eyelash extension products and techniques that increase speed for artists and, therefore, make artists more efficient and profitable." —Kimber Jaynes, founder of Borboleta Beauty, Salt Lake City Just like with hair trends, I think the next big thing in eyelash extensions will be clients requesting an array of vibrant and pastel colors mixed to create different effects. Lash extensionists will be able to charge more for colored lashes that have been artistically placed—it will be a great add-on upsell." —Trina Smith, owner of Beyond Beautiful Salon, Stevens Point, Wisconsin wh a t's next? "I anticipate pre-mapped and pre- styled lash extensions, packaged in a way that removes the guesswork for the lash artists so they can create specifi c looks, such as cat eye, open eye or doll eye. All the artist will have to do is open the package, pull the extensions from the strip and place them at the same locations along the client's lash line. Our jobs will be simplifi ed so we can work smarter, not harder." —Lindsey Joslyn-Rohner, NovaLash brand ambassador and 2017 Trainer of the Year, and owner of Lashes by Lindsey, Grand Blanc, Michigan

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