Eye Lash

MAY-JUN 2017

Eye Lash covers the latest makeup, eyelash extension and eyebrow trends for makeup artists, lash and brow stylists, and other beauty industry professionals who provide eyelash extension, eyebrow shaping and makeup application services.

Issue link: http://eyelashmag.epubxp.com/i/822318

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Page 9 of 59

8 eye | la | MAY/JUNE 2017 | eyelashmag.com COURTESY OF NOVALASH eye opener EDITOR'S NOTE IN IT TO WIN IT GET SOCIAL WITH US! Visit eyelashmag.com. recognized with a national award is such a big achievement and makes you feel like all of your hard work is paying off," she attests. Of course, entering a lash competition blind is never recommended, so we've pulled together everything you need to know to compete smartly in "Winning at Lashing" on page 38. And, if you're big on Fantasy lashes (who isn't?), read "Straight to the Source" on page 18 for insider tips on where to look for everything you need to bring your head- to-toe Fantasy look to life. Have you competed in a lash competition? I'd love to hear what you gained from the experience, whether it be newfound skills or an uptick in business. Email me your championship insights for a chance to be featured in a future issue! The last time I battled for a title, I rode horses competitively. I was a teenager who, scared of my horse, dubbed him "Alexander the Terrible" because he had a proclivity for screeching to a halt before jumps, sending me barreling headfi rst into the ground. I was always nervous about competing: Would Alex toss me like a sack of potatoes in front of the crowd and judges? Or would we come out on top, a fl awless duo that worked well together when I didn't let my nerves get the better of me? In the end, whether I won or not didn't really matter; what did matter is that I became a better rider through competition. Pushing myself to be the best in the competitive arena gave me more confi dence (especially when I won) and drive to better myself (usually when I lost). For you, the lash artist, the stakes are higher than my horse show days: By entering a lash competition, you gain so much more than confi dence—you garner industry connections, peer esteem, and, if you win, a title that can boost your business. Plus, by the very nature of competing, you put your technique, artistry and professionalism to the ultimate test in a high-stress situation in front of the best judges; it's a quick way to better your craft on every level. I recently had the pleasure of judging the NovaLash 2017 LASHoff competition, and I can tell you unequivocally: These ladies are going places. U.K.-based Sarah- Anne Barham, who won Lash Artist of the Year, has already parlayed her win into a business-builder. After clinching the title, she reached out to various celebrities in the U.K. to offer her lash services and ended up snagging a new client: Gemma Collins from the British reality show "The Only Way is Essex." For Barnes, her win emboldened her to take that next step. "Confi dence is key. Being eyelashmagazine @eyelashmag @eyelashmagazine eyel ashmag My judging stint for NovaLash 2017 LASHoff was a blast! Here I am the with fi nalists (from left): Amber Peters, Kate Baxter, Sarah-Anne Barham and Kelley Delmonico. Karie L. Frost EDITOR IN CHIEF kfrost@creativeage.com

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