8 eye
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MAY/JUNE 2017
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eyelashmag.com
COURTESY
OF
NOVALASH
eye opener
EDITOR'S NOTE
IN IT TO WIN IT
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recognized with a national award is such
a big achievement and makes you feel
like all of your hard work is paying off,"
she attests.
Of course, entering a lash competition
blind is never recommended, so we've
pulled together everything you need to
know to compete smartly in "Winning
at Lashing" on page 38. And, if you're
big on Fantasy lashes (who isn't?),
read "Straight to the Source" on page
18 for insider tips on where to look for
everything you need to bring your head-
to-toe Fantasy look to life.
Have you competed in a lash
competition? I'd love to hear what you
gained from
the experience,
whether it be
newfound skills
or an uptick
in business.
Email me your
championship
insights for a
chance to be
featured in a
future issue!
The last time I battled for a title,
I rode horses competitively. I was a
teenager who, scared of my horse,
dubbed him "Alexander the Terrible"
because he had a proclivity for
screeching to a halt before jumps,
sending me barreling headfi rst into the
ground. I was always nervous about
competing: Would Alex toss me like a
sack of potatoes in front of the crowd and
judges? Or would we come out on top, a
fl awless duo that worked well together
when I didn't let my nerves get the better
of me? In the end, whether I won or not
didn't really matter; what did matter
is that I became a better rider through
competition. Pushing myself to be the
best in the competitive arena gave me
more confi dence (especially when I won)
and drive to better myself (usually when
I lost).
For you, the lash artist, the stakes are
higher than my horse show days: By
entering a lash competition, you gain so
much more than confi dence—you garner
industry connections, peer esteem,
and, if you win, a title that can boost
your business. Plus, by the very nature
of competing, you put your technique,
artistry and professionalism to the
ultimate test in a high-stress situation
in front of the best judges; it's a quick
way to better your craft on every level. I
recently had the pleasure of judging the
NovaLash 2017 LASHoff competition,
and I can tell you unequivocally: These
ladies are going places. U.K.-based Sarah-
Anne Barham, who won Lash Artist of
the Year, has already parlayed her win
into a business-builder. After clinching
the title, she reached out to various
celebrities in the U.K. to offer her lash
services and ended up snagging a new
client: Gemma Collins from the British
reality show "The Only Way is Essex." For
Barnes, her win emboldened her to take
that next step. "Confi dence is key. Being
eyelashmagazine @eyelashmag @eyelashmagazine eyel ashmag
My judging stint for NovaLash 2017 LASHoff was a blast!
Here I am the with fi nalists (from left): Amber Peters, Kate
Baxter, Sarah-Anne Barham and Kelley Delmonico.
Karie L. Frost
EDITOR IN CHIEF
kfrost@creativeage.com