Eye Lash

JUL-AUG 2017

Eye Lash covers the latest makeup, eyelash extension and eyebrow trends for makeup artists, lash and brow stylists, and other beauty industry professionals who provide eyelash extension, eyebrow shaping and makeup application services.

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| TIPS | TECHNIQUES | TRAINING | MASTER class e 16 eye | la | JULY/AUGUST 2017 | eyelashmag.com KNOW YOUR CURLS! You, the lash artist, are exactly what your title says: an artist. Every time you create a lash design for your clients, you're customizing a style based on more than what the latest celebrity is sporting; you're taking into account several factors: eye shape, age, profession, lifestyle and more. There's no doubt: Mapping lash designs "isn't one-size-fi ts-all," stresses Scott Hoonakker, chief fi nancial offi cer of PremierLash. He draws this comparison: "Not to oversimplify, but imagine a hairstylist giving only pixie cuts to her entire customer base or, similarly, a nail artist only offering a square- shape nail." You wouldn't seek the services of a beauty professional with a single-minded approach to their craft, and neither would your clients. Simply put: The more diverse and customized you can be with your artistry, the more your services will be in demand. One way to ensure your lash styles are works of art: Understand lash extension curls and how each functions. Flip the page to learn how the letters that matter most to lash extentionists—J, B, C, D, L, L+ and U—can elevate your artistry. Turn to page 20! FREE LASH EDUCATION? YES! GETTY IMAGES Using a variety of curls helps personalize your lash designs!

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