Eye Lash

JUL-AUG 2017

Eye Lash covers the latest makeup, eyelash extension and eyebrow trends for makeup artists, lash and brow stylists, and other beauty industry professionals who provide eyelash extension, eyebrow shaping and makeup application services.

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38 eye | la | JULY/AUGUST 2017 | eyelashmag.com POWER staying From microblading to lash enhancements, permanent brow and eye makeup services are taking the beauty business by storm. Here's what you need to know about adding these offerings to your menu. BY Alexa Joy Sherman There was a time when cosmetic tattooing was a niche beauty service, often relegated to women of a certain age, and typically associated with a harsh and unnatural look. But with the introduction of new techniques and the massive demand for more defi ned eyes and full, fl awless arches, the permanent makeup business— particularly semipermanent services—is surging in popularity. Among the most in-demand services is microblading, also sometimes called eyebrow embroidery, microstroking or feather touch. "Technically, microblading is a form of eyebrow tattooing—but unlike traditional tattooing, which uses a machine, microblading artists apply each hairstroke with a handheld microblade," says Lindsey Ta, founder of Microblading LA Studio & Academy in the Los Angeles area, where celebrities including Bella Thorne and Kathy Griffi n have received the service. "This produces a very fi ne line that resembles real hair." Microshading (also known as fi lled, powdered or ombré microshading) is making headlines in the brow category as well. "Microshading is defi nitely the next trend—it's more of a powder look and can be done with a machine or hand tool," says Ta, who adds that the procedure is increasingly being combined with microblading to yield gorgeous, natural-looking results. Eyelash enhancements are getting plenty of attention as well. "A lash enhancement is like an eyeliner tattoo, except that the pigment is deposited at the base of the lashes, right by the waterline, instead of above the lashline," says Lynn La Palermo, master trainer and owner of Occhi' Lash & Brow Studio in Oakbrook Terrace, Illinois. "If a client is wearing extensions, it makes the lashes pop that much more, and if a client isn't wearing extensions, it makes her natural lashes look denser because you're fi lling in those little gaps of fl esh [between lashes]." Tina Davies, creator of Harmony Microblade and owner of Natural Effects Permanent Makeup in Toronto, Ontario, Canada, says that eyelash tattoos are even getting a trendy update. "One new technique for permanent eyeliner is what we're calling 'smoky eyeliner.' It's a procedure that involves soft, smoky edges," she says. GETTY IMAGES

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