Eye Lash

JUL-AUG 2017

Eye Lash covers the latest makeup, eyelash extension and eyebrow trends for makeup artists, lash and brow stylists, and other beauty industry professionals who provide eyelash extension, eyebrow shaping and makeup application services.

Issue link: http://eyelashmag.epubxp.com/i/846913

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Page 9 of 51

8 eye | la | JULY/AUGUST 2017 | eyelashmag.com eye opener EDITOR'S NOTE STICKY SITUATION GET SOCIAL WITH US! Visit eyelashmag.com. the industry as a whole. She told me, "One of my missions in life is to make sure the lash extension community gets fact-based, scientifi c information, and I'm trying to combat all the internet- based urban legends that have spread like a cancer over our community." Spoken like a true lash crusader! While the Internet can be a cesspool of misinformation, when used for good, it helps new services grow and expand their reach. Take microblading: The semipermanent eyebrow service has been booming thanks to online marketing via social media. A 2015 industry profi le by the Society of Permanent Cosmetic Professionals shows that 86.2 percent of permanent cosmetic technicians have a website, and that 83.69 percent of their advertising is done via social media, with Facebook coming in as the fi rst choice at 94.9 percent and Instagram in third place at 35.6 percent. Of course, there's an art to marketing your microblading services online; fl ip to "Staying In high school, I was on the Advanced Placement (AP) track, and my science path could go one of two ways: physics or chemistry. For whatever reason, I chose physics and ditched chemistry completely, never to lay eyes on a periodic table. Oh, how I wish I'd learned an inkling about chemical reactions because, when it comes to lash artistry, one of the biggest ideas to grasp is how cyanoacrylate (CA) adhesives interact with relative humidity and temperature shifts. The concept is complex to the lay person (me)—so much so, that I reached out to Eye|Lash editorial advisory board member and NovaLash CEO and founder Sophy Merszei (who also happens to be a cosmetic chemist and molecular biologist!) and asked her to review every last line of this month's feature, "Sticking Points," on page 34. Merszei is passionate about this subject—particularly because understanding the truth behind how CA bonds form benefi ts the individual lash artist as well as eyelashmagazine @eyelashmag @eyelashmagazine eyel ashmag Karie L. Frost EDITOR IN CHIEF kfrost@creativeage.com Power" on page 38 to learn what potential clients absolutely need to see in your online images to feel comfortable soliciting your skills. Speaking of makeup (the ephemeral kind), you'll notice in this issue that Beauty Etc., your guide to beautifying with color cosmetics, has it's own section starting on page 44. No more fl ipping your magazine over; instead, you can enjoy the feature "Glossed World," on page 46, right-side up! In it, we explore the tricky practice of glossing eyelids, which doesn't seem like a practical makeup trend, but with our experts' guidance can be one you can master on set or even on your clients should they request this steamy eye design. As always, send your emails to me about anything lashes, brows and makeup; I'd love to hear from you!

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