Eye Lash

SEP-OCT 2017

Eye Lash covers the latest makeup, eyelash extension and eyebrow trends for makeup artists, lash and brow stylists, and other beauty industry professionals who provide eyelash extension, eyebrow shaping and makeup application services.

Issue link: http://eyelashmag.epubxp.com/i/872084

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Page 13 of 51

12 eye | la | SEPTEMBER/OCTOBER 2017 | eyelashmag.com private eye INSIDE STORY TOP, RIGHT: COURTESY OF NOVALASH; TINSLEY: PATRICK ECCLESINE/BRAVO/NBCU PHOTO BANK VIA GETTY IMAGES overheard: "A good set of lashes can fi x anything—even a mug shot." —Socialite and new addition to "The Real Housewives of New York City" cast TINSLEY MORTIMER's tagline for the reality show YOUR INDUSTRY BY THE #'S 74% 7o% 9% 58% 59% 54% $41 to $60 of artists are insured are self- employed is the average charge for a lash fi ll of artists have worked in the fi eld for over 11 years have experienced fatigue perform brow waxing perform Volume lashes YOUR PEERS SAY … You're not alone in your worries. According to the survey, most artists share the exact same concerns: procuring new clients and offering competitive pricing. Age and your focal point may be the culprits. "Most artists focus on the artistic and craft side of the business but, as sole proprietors, there's a need to also understand the business side," explains Bolkin. "We also think that many young artists (50 percent are 18 to 34) may not know how to price competitively." The No. 1 daily concern for your fellow artists: managing client aftercare. "This is very manageable," says Bolkin. The solution: Consult and educate your customers on proper aftercare. "[By doing this], chances are you'll have happier clients and less work fi xing mistakes," she says. Knowledge is power. Not only can this data help you to learn about your competition and grow your business, but it also can help you boost your confi dence as an artist. "My hope is that artists will look at this survey and see the day-to-day issues they face are similar to artists worldwide and take heart and know they are on a good path to a rewarding career," says Bolkin. Visit gladlash.com for more survey fi ndings! —Molly Church Market yourself! Though 78 percent of the survey participants engage in social media to showcase their work, half don't have a business website to help promote their business. Bolkin stresses the need to expand beyond personal social media; she suggests building a website and exploring business-oriented social media tools, such as Facebook Business. "These services could help artists target and reach a larger client base," she says. Third Time's a Charm For the third year running, the Better Business Bureau recognized Houston- based NovaLash as a Winner of Distinction, in acknowledgement of the eyelash extensions company's commitment to quality in the workplace. "We work hard to provide topnotch service to our customers and clients, and it's an honor to be recognized for our efforts," says Beth Fetzer, NovaLash chief operating offi cer. "We're thrilled to win this prestigious award for the third year in a row. Quality doesn't just happen; it's the result of thoughtful ongoing concern, sincere effort and skillful execution of a talented team." If you're looking for peer support, My Brand Lashes has launched Café Lash, a Facebook community open to lash artists only. Free to join, Café Lash not only provides a way to interact with other artists, but also includes access to a new training program from My Brand Lashes that will feature expertise from brand educators and top lash artists. These educators, along with My Brand Lashes president Hilaree Brand and vice president and instructor Selena Villanueva, will be on hand to dish lash tips, answer questions and provide support, and will conduct regular Facebook LIVE chats where you can pick their brains. To join the group, search "Café Lash" on Facebook. (Left to right) Kallie Knight of the Better Business Bureau with NovaLash COO Beth Fetzer and NovaLash project and product development coordinator Vanessa Max. Coff ee Talk The results of Glad Lash's industry survey may surprise you. Here's what your peers had to say. —Glad Lash Survey

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