Eye Lash

SEP-OCT 2017

Eye Lash covers the latest makeup, eyelash extension and eyebrow trends for makeup artists, lash and brow stylists, and other beauty industry professionals who provide eyelash extension, eyebrow shaping and makeup application services.

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Today's luxe strip lashes can cost a pretty penny, and if you're retailing them to your clients, you certainly don't want to be blamed for any premature breakdown due to improper care. We reached out to Lilly Ghalichi, maker of Lilly Lashes by Lilly Ghalichi (loved by Jennifer Lopez and Lady Gaga!), to lend her expertise on best practices for extending strip lashes' lives. Not surprisingly, she's a big believer in reusing lashes; for Lilly Lashes, if care is taken, Ghalichi says they can be worn 25 to 30 times. After all: Nobody wants her falsies to be one and done! How do you keep lashes clean to preserve them? LG: Apply mascara to your own lashes fi rst, wait for it to dry, and then apply your strip lashes. This way, no mascara buildup ever gets on the false lashes, which extends their life and the number of wears. What about lash adhesive buildup? LG: To make sure lash adhesive doesn't build up on the band, when you remove the lashes after wear, use tweezers to gently remove any stuck-on glue. Be sure to do this after every use if you want to prevent buildup. How do you store falsies? LG: Our lashes come in an easy-to-carry luxury storage box. When you're done wearing them, you can put them back in the box until you're ready to be glam again! What's your best advice if falsies start to lose their shape? LG: Gently brush them with a clean mascara spoolie; this will not only clean them, but will help to put them back to a beautiful curl. Any extra faux lash-saving tips? LG: Don't get falsies wet! [When you're paying for luxury lashes like] Lilly Lashes, they're handmade—and, for our brand, even hand-styled—to have their gorgeous fl utter and fl are. Think of it as getting your hair wet: The beautiful style you spent hours on will be ruined. Same idea! Lilly Lashes by Lilly Ghalichi 3D Mink Lash in Miami, lillylashes.com 20 eye | la | SEPTEMBER/OCTOBER 2017 | eyelashmag.com master class GET SMART With September being Alopecia Areata Awareness Month, you may want to bone up on your knowledge of this autoimmune disease. Typically affecting people younger than 20 (though it does affect all ages), alopecia areata causes the immune system to attack hair follicles, leading to hair loss—which can include brows and lashes. The good news: In 90 percent of sufferers, the damage alopecia infl icts on hair follicles isn't permanent. So, how do you, lash and brow pros, deal with clients who suffer from this illness? Lynn La Palermo, co-owner of Occhi' Institute For Lash and Brow Training in Oakbrook Terrace, Illinois, says, "There are options when it comes to brows, but lash extensions are rarely, if ever, successful. With lashes and alopecia, normally there are very few—if any—natural lashes, so there is nothing to attach the extension to. And if there are a few lashes, the application looks spotty at best." When addressing brows, La Palermo considers the brow shape, whether the client has any brow hair at all and whether the condition is permanent. If it's temporary, La Palermo recommends drawing or powdering in brows, and teaching clients how to recreate the shape at home; "this is the best solution until regrowth occurs," she says. More permanent alternatives, like microblading or microshading, are "most benefi cial for patients over the age of 21," La Palermo asserts. But, in the end, consulting with clients with alopecia and offering your skills is only one part of the process; as La Palermo, who has beautifi ed several alopecia sufferers over the last three decades, shares, "In the many years I've been doing permanent makeup, I've found that addressing clients' mental state and feelings can be as important as providing the service. Not being a therapist, I do try to encourage them and tell them they're not alone in this journey." To help with this, La Palermo recommends baldgirlsdolunch.org or, if clients are younger, childrenwithhairloss.us, (which Occhi' proudly sponsors) as alopecia support organizations to share with your clients. —Tommy La Palermo, co-owner, Occhi' Institute For Lash and Brow Training KNOW YOUR STUFF: Alopecia Awareness HOW TO PROPERLY CARE FOR STRIP LASHES LEFT: COURTESY OF LILLY LASHES (2); BOTTOM, RIGHT: GETTY IMAGES Lilly Ghalichi

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