Eye Lash

SEP-OCT 2017

Eye Lash covers the latest makeup, eyelash extension and eyebrow trends for makeup artists, lash and brow stylists, and other beauty industry professionals who provide eyelash extension, eyebrow shaping and makeup application services.

Issue link: http://eyelashmag.epubxp.com/i/872084

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Page 30 of 51

eyelashmag.com | SEPTEMBER/OCTOBER 2017 | eye | la 29 TOP, RIGHT: GETTY I,MAGES; COURTESY OF MANUFACTURERS As the eyelash transformer of numerous Sports Illustrated Swimsuit models and Cosmo cover girls, makeup artist Tracy Murphy has rightfully earned the title "Queen of Mascara." Her new extensive line of lash- magnifying makeup, Lash Star Beauty, refl ects her years' of curling, coating and falsifying lashes. With innovative tools, like the Individual Lash Curler that allows you to crimp lashes in mini sections, and fi eld-tested formulas, like volume-boosting Full Control Lash Sculpting Mascara, Lash Star Beauty truly covers every last lash need. But it's the brand's online Lash Diagnosis tool, a four-step process that helps whittle down the products necessary to deliver a consumer's unique lash needs, that truly intrigues. "In my 20-plus year career, I was unknowingly conducting extensive lash research in my own 'lash research lab'—aka, the people and the projects I was working on," Murphy says. Taking that intel, she created an interactive, intuitive tool that lash artists would do well to study. Here, she spills the Lash Diagnosis' secrets. LASH ANALYSIS From growth patterns to unique challenges to lash texture, the tool dissects several aspects of a person's lashes. "When I'm working with people, I analyze their lashes for the length, texture and growth pattern. Then I consider the look that we want to achieve (the last component of the tool), and all of this information informs what curlers, tools, brushes and formulas I'll use to get that look. This tool walks you through the same four-step analysis," she says. GROWTH PATTERNS MATTER How does a client's lashes naturally curl? Do they hold a curl? "I like to ask the client to describe her lashes and tell me any concerns or issues she has," she says. "Lashes are hair, after all, and I want people to think of them that way." RECOGNIZING LASH CHALLENGES While the tool singles out six challenges (think: hard to curl, too sparse, too full), Murphy says, "No one has perfect lashes. Most people have one, if not more, of these challenges. Recognizing challenges and addressing them allows you to create the best lashes." Lash Star Beauty Full Control Lash Sculpting Mascara and Individual Lash Curler, lashstarbeauty.com KEEPING SANITARY: Tweezers Edition Are you being as effi cient as possible when keeping your tweezers sanitary? When you have a packed schedule, you don't want to add time to your day by waiting for tweezers to properly disinfect. Xtreme Lashes by Jo Mousselli shares these best practices for both a pristine and punctual tweezers schedule so you can maximize your time with each client. Step 1 Begin with three sets of clean, sanitized tweezers, which you'll rotate one at a time between using, soaking and drying. Step 2 When you fi nish the fi rst lash application, move the fi rst set of tweezers from soaking to drying, and then rotate the ones you just used to soaking. Step 3 When you fi nish with the third application, repeat the same steps again, moving the dry, sanitized set back into the rotation for use. News Flash! Made of 100-percent human hair, Mia Secret Luxo Lash strips now come packaged with a free tube of waterproof adhesive! ➻ miasecretnails.com LASH CONSULT

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