Eye Lash

SEP-OCT 2017

Eye Lash covers the latest makeup, eyelash extension and eyebrow trends for makeup artists, lash and brow stylists, and other beauty industry professionals who provide eyelash extension, eyebrow shaping and makeup application services.

Issue link: http://eyelashmag.epubxp.com/i/872084

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Page 46 of 51

W h a t ' s n e w o n t h e b l o c k . COURTESY OF MANUFACTURERS; KABUKI: COURTESY OF PERFECT 365 MAKEUP BAG KIT ESSENTIALS What's new on the block. | WHAT'S HOT | PRO BUYS | INNOVATION | SMASHBOX The Photo Filter Gel Cushion Applicator: For artists who blend with their fi ngers, this gel makeup applicator is made for you—truly. It features "fi ngerprint" demarcations to mimic the effect digits create when rubbing product into skin—yet is more hygienic. smashbox.com Next-Gen Artist Tool: Up until now, beauty apps have done one of two things: connect clients with pros for services or allow consumers to virtually try on a beauty brand's products. But the two ideas haven't merged—until now. Perfect365 PRO allows makeup artists across all fi elds—in store/salon and freelance—to communicate with clients through in-app chats, design their own makeup looks virtually, and send the looks to clients for them to "try on"—a truly novel idea that, according to a survey of makeup artists conducted by Chicstudios Makeup School and Perfect365, 81 percent of makeup artists would like to be able to off er their clients. In addition, users of Perfect365 can scroll through profi les of makeup artists featured in Perfect365's Explorer community, fi nd a makeup artist they like and request an appointment through the app. Management tools, such as client profi le info and payment details, are also available to pros. For celebrity makeup artist and Perfect365 PRO beauty advisor Kabuki, this app is a game-changer for the professional. "For my clients, getting the look right is the only option," he says. "Now, with the face detection technology in Perfect365 PRO, I can [virtually] experiment and play with a makeup look on my client prior to applying the look for a photo shoot, and I can give my client a realistic idea of what it will look like. Digital beauty is really the future of my industry." Ready to take the next step? Sign up at perfect365.com/perfect365-pro. Perfect365 PRO | WH AT'S H OT | PR O r " keu p a —tr uly. I t f eat m arcations to mi m hyg ien ic. sma shbox. com GIRLACTIK Invisible Shadow Primer/ Eraser Liner: Bid adieu to sloppy edges or traveling smudges with this handy pencil, which, when used in tandem with a cotton swab, lifts errant eyeliner and shadow in a snap. PS: You can use it as a primer, too. girlactik.com MAC Rollerwheel Liquid Liner: This truly genius eyeliner swaps out a felt tip for a spinning disk applicator that absorbs just the right amount of liquid, allowing you to roll-on a skinny, smooth line without skipping. Shown: Roller Royale. maccosmetics.com CHARLOTTE TILBURY Hollywood Contour Wand: This sculpting wonder works sleight- of-hand on facial planes by pairing an easily buildable formula with a mess-free blending sponge. charlottetilbury.com STILA COSMETICS One Step Prime: If you've nixed silicone primers in the past due to their weight, this water-based formula feels feather-light on skin, yet still provides a texture-smoothing base. stilacosmetics.com The newest liquid lip formulas plump, intelligently target chapped spots or utilize oil to strip away the heavy feel associated with matte color. PRODUCT TREND: Matte Liquid Lips Cherry Blooms Matte Volumizer in Nude Jen, cherryblooms.com Face Stockholm Matte Lipgloss in Tokig, facestockholm.com NYX Cosmetics Slip Tease Full Color Lip Oil in Beyond Basic, nyxcosmetics.com GrandeLIPS Hydra-Plump Liquid Lipstick in Razzle Berry, grandecosmetics.com KABUKI

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