Eye Lash

SEP-OCT 2017

Eye Lash covers the latest makeup, eyelash extension and eyebrow trends for makeup artists, lash and brow stylists, and other beauty industry professionals who provide eyelash extension, eyebrow shaping and makeup application services.

Issue link: http://eyelashmag.epubxp.com/i/872084

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Page 47 of 51

46 | SEPTEMBER/OCTOBER 2017 | eyelashmag.com by Karie L. Frost PROS HELP YOU LOCK DOWN THIS STAY-PUT LIP TREND. UTKAMANDARINKA/ISTOCK/GETTY IMAGES PATCHY IMPERFECTION. A JUST-BITTEN hint of color. Pigment that bleeds well beyond a pout's edges. No, these aren't makeup mistakes; they're the product of a runway lip trend that appears to have the most staying power for Fall 2017: stained lips. "I think heavy, matte looks are getting a little tired. It's nice to swing away from that esthetic and get a breath of fresh air with a look that feels lighter," says makeup artist Lindsey Williams, who works with magazines such as Marie Claire and Fitness. "Stains are a really sexy look when done well—and who doesn't want to put a lip on and not have to think about it for the rest of the day?" she says. Here, our pros break down how to make your pigmented mark with this no-budge lip look. Prep Required Because lip stains do what they say—stain—they can grab at, and not let go of, any lip inconsistencies, such as dry, fl aking skin. ough patchy pigment may have a place on the runways and in editorial shoots, most everybody agrees a prepped pout services this trend best. "Exfoliate, exfoliate, exfoliate!" exclaims Williams, who uses Kiko Pure Clean Scrub & Peel wipes whenever dealing with peeling lips. Careful, gentle exfoliation should help rid fl akes quickly—but that's not where the prep ends. e next step: lip balm—and loads of it. "When I begin doing makeup, I prep the skin and will use my favorite balm, Lucas' Papaw Ointment, generously on the lips. By the time I am ready to apply the lip stain, the balm's had a chance to absorb into and plump up the lips," says editorial and bridal makeup artist Cari Duprey. Kristine Cruz, senior makeup artist at Antonio Prieto Salon in NYC, says to advise your client to start a lipcare routine packed with hydration and as much exfoliation "as needed" well in advance of the staining. "Plain and simple: A clean canvas is the key to a fl awlessly stained pout," she says. Formula Preference If you choose to work with this medium, you may want to fi gure out what matters most to you in a lip stain—and then drop your hard-earned cash on the best fi t. "When I purchase a lip stain, I look for staying power, texture, how it dries down and the variety of shades that the brand off ers," says makeup artist Azra Red, who counts Tarte Cosmetics and Barneys New York among her clients. Duprey agrees that color trumps all other factors for her, while layering capabilities come in at a close second. "I like sheer formulas that you can build up or use in conjunction with other lip products," she says. Viscosity ranks high for Williams when she seeks out lip stains. "I prefer creamier stains with hydrating properties that I can POWER

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