Eye Lash

SEP-OCT 2017

Eye Lash covers the latest makeup, eyelash extension and eyebrow trends for makeup artists, lash and brow stylists, and other beauty industry professionals who provide eyelash extension, eyebrow shaping and makeup application services.

Issue link: http://eyelashmag.epubxp.com/i/872084

Contents of this Issue


Page 5 of 51

EYE | LASH MAGAZINE ➻ SEPTEMBER/OCTOBER 2017 CONTENTS e 34 BRING YOUR ARTISTIC FOCUS TO THE LOWER LASH LINE THIS FALL! 4 eye | la | SEPTEMBER/OCTOBER 2017 | eyelashmag.com COFFEEANDMILK/GETTTY IMAGES FEATURES 34 SO LASH YEAR Artistic lash beauty takes a front seat on the Fall/Winter 2017 runways 36 FIVE-STAR GADGETS A guide to new and staple tools that are guaranteed to better your brow and lash artistry 40 BRIGHT & TIGHT Explore eye treatments as a way to elevate your services and retail DEPARTMENTS 8 EYE OPENER Editor's Note 10 PRIVATE EYE The illuminating results from a brow and lash industry survey; a new Facebook group strictly for lash artists; and more 14 HOT SPOT Arch Brow Bar in Shrewsbury, New Jersey, pays attention to every detail involved in brow beautifi cation 16 MASTER CLASS The "nude lashes" service that's a hit for men; how you can help clients spot bad lash extensions; key questions to ask before buying adhesive; and more Eye Lash, Vol. 4, No. 5, September/October 2017, is published bimonthly by DC Media, Inc., 7628 Densmore Ave., Van Nuys, CA 91406-2042, USA. Eye Lash is a supplement of Nailpro, Beauty Launchpad and DAYSPA, which are published by Creative Age Communications, Inc., 7628 Densmore Ave., Van Nuys, CA 91406-2042, USA. Phone 818.782.7328, Fax 818.782.7450, www.eyelashmag.com 22 BUSINESS PLAN Five scenarios where insurance can benefi t you; leveraging word of mouth; and being authentic with online marketing 26 GROWTH FORMULA RevitaLash aims to deliver confi dence to consumers, fi rst and foremost 28 COUNTER INTELLIGENCE Wearable technology for the lash line; best sanitation practices for tweezers; a smart online lash consultation tool; and products galore 43 AD INDEX A guide to our advertisers ON THE COVER PHOTOGRAPHY Angela Marklew MAKEUP Jade Munson, Ardell Beauty global brand ambassador HAIR Christophe Saluzzo MODEL Aneta Zdeb, Hollywood Model Management CREATE THE LOOK Brighten eyes with one of the season's hottest trends: under-eye color. Munson used Ardell Beauty Matte Whipped Lipstick in Attitude Adjuster as eyeliner, luxed up top lashes with Ardell Faux Mink Wispies lashes and coated batters with Ardell Beauty Top and Bottom Mascara. 44 ARTIST INTEL Five smart hacks for contouring plus the best palettes for face sculpting 45 MAKEUP BAG Perfect365 PRO brings digital change to makeup artistry; the newest cosmetics for your kit 46 STAIN POWER Pro tips on how to make your mark with lip stains 48 TREND HIGHLIGHTER Swap out diffused edges for these sharp color- block eye makeup looks

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