Eye Lash

NOV-DEC 2017

Eye Lash covers the latest makeup, eyelash extension and eyebrow trends for makeup artists, lash and brow stylists, and other beauty industry professionals who provide eyelash extension, eyebrow shaping and makeup application services.

Issue link: http://eyelashmag.epubxp.com/i/898075

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Page 13 of 51

12 eye | la | NOVEMBER/DECEMBER 2017 | eyelashmag.com private eye INSIDE STORY TOP, LEFT: CORY SORENSEN; HELENA: JAMES DEVANEY/GETTY IMAGES overheard: "What I remember from that time were all the push-up bras and the four sets of false eyelashes that made it hard to blink." —'90s Supermodel HELENA CHRISTENSEN on her days posing during the decadent decade. The Tipping Point? We're never one to balk at creativity, but is there a point where a trend is a bit too much? The burgeoning boundary pushing with brows on Instagram continues to cause many to, well, raise an eyebrow. Though we were ready to wave goodbye to one of the worst offenders, the wavy brow, Snapchat introduced a filter that gave all non- artists a chance to sport squiggly arches. What's next? A braided brow filter? By Text To donate $5 (or more!) to City of Hope via text, send a text message saying "beautygives[space]5[space]your name" to the number 41444. By Fundraising Salons can get involved by organizing a fundraising event. For more info, visit ourhope.cityofhope.org/SalonIndustryGroup. HOPE IS IN YOUR HANDS What if just $5 could make all the difference in cancer treatment? It could—with your help. On July 28, 2018, at Mandalay Bay in Las Vegas, the National Professional Salon Industry (NPSI) will be honoring Deborah Carver, founder and CEO of Creative Age Communications (publisher of Eye|Lash), at the Spirit of Life Award Gala, which recognizes business leaders whose philanthropy has made an impact on medical research and treatment. As the fi rst publisher in the NPSI to receive this honor, Carver has made it her mission to spread the word about City of Hope to all of her magazines' readers—including you!—and asks that each reader donates just $5 to raise a total of $1,075,000. All of the money raised will go directly to cancer research, patient care and community outreach and support for those touched by cancer. "All of us know someone—a loved one, a friend, a client, a neighbor—who has faced the big 'C,'" says Carver. "Your donation goes to City of Hope's cutting-edge treatment, research and support programs for cancer patients and their families. Thank you for caring!" receive to s p h e a r r p s o f clie n says Car v Here are two ways to get involved:

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