Eye Lash

NOV-DEC 2017

Eye Lash covers the latest makeup, eyelash extension and eyebrow trends for makeup artists, lash and brow stylists, and other beauty industry professionals who provide eyelash extension, eyebrow shaping and makeup application services.

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14 eye | la | NOVEMBER/DECEMBER 2017 | eyelashmag.com private eye INSIDE STORY Another Guinness World Records book, another new record holder for the longest eyelash: You Jianxia of Changzhou, Jiangsu, China, has an eyelash on her upper lid that is 4.88 inches long! eye FY Competition ALERT! Ready, set, LASHoff! For the seventh year running, NovaLash is hosting its annual contest for eyelash stylists, LASHoff, a contest aimed at promoting top lash stylists and salons from around the world to help further develop their businesses. Not simply focusing on artistry, judges give marks on application, isolation, products used, how artists relay aftercare to their clients and overall spokesmanship. After all, having the complete package is what makes a truly successful lash artist! With four titles up for grabs, including LASHoff Artist of the Year, Fans' Choice, Classic and Volume, and an overall prize package for the LASHoff Lash Artist of the Year equaling more than $25,000 in cash, prizes, advertising, marketing and travel with NovaLash, success is yours for the taking! Think you have what it takes to become a 2018 LASHoff winner? For a full list of rules and to apply online, visit novalash.com. LASHoff 2018 Important Dates Submissions start: November 1, 2017 Submissions end: November 30, 2017 Fans' Choice Voting: December 2017 Finalists Announced: January 2018 LASHoff Awards in Houston, Texas: February 9, 2018 The 2017 LASHoff winners with Eye|Lash editor-in-chief Karie L. Frost. ABSOLUTELY STUNNING JUST WHAT SHE ASKED FOR. P R E M I E R L A S H . C O M | 8 7 7 . 3 6 6 . 5 2 7 4 SAVE 10 % E N T E R C O D E : e l m a g 1 7

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