Eye Lash

NOV-DEC 2017

Eye Lash covers the latest makeup, eyelash extension and eyebrow trends for makeup artists, lash and brow stylists, and other beauty industry professionals who provide eyelash extension, eyebrow shaping and makeup application services.

Issue link: http://eyelashmag.epubxp.com/i/898075

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Page 23 of 51

22 eye | la | NOVEMBER/DECEMBER 2017 | eyelashmag.com master class GET SMART COURTESY OF BORBOLETA BEAUTY The new Borboleta Lash Academy debuted last month with the aim of giving attendees real-world experience in order to mitigate the current stress and gaps that salons offering lash services encounter when hiring lash artists. "We've heard and seen time and again our partner salons and owners frustrated by the lack of qualifi ed artists that are salon- ready," says Dave Jaynes, CEO of Borboleta Beauty. "[Our Academy] is the fi rst extended hands-on training and mentoring program for lash artists that prepares them to provide high-quality services in a professional salon environment." At the Borboleta Lash Academy, held at the company's headquarters in Salt Lake City, Utah, students can work one-on-one with Borboleta Beauty's top educators to not only perfect their lash artistry skills and technique, but also improve their client relations profi ciency and business preparedness. We chatted with Kelly Clark from Borboleta Beauty's Board of Education to learn more about what the Academy has to offer. What differentiates Borboleta Lash Academy from other lash artistry education programs? While [our highly sought after education program's] trainings teach the necessary skills and basics, they don't give the time to Borboleta Lash Academy eye ON EDUCATION artists to develop and perfect their craft. Our Lash Academy is designed to do just that. We have programs for beginning artists as well as those trained or established artists looking to fi ne-tune their artistry. Plus, the Lash Academy serves the industry by developing lash artists who are salon-ready, and this creates a higher standard of work and skillset for artists. Upon completion and certifi cation through the Borboleta Lash Academy, salon owners can hire skilled lash artists who will represent their salons well and have the confi dence that they're doing the high quality of work that's synonymous with the Borboleta brand. How long is the program? The skill level of the student determines the program length. [Editor's note: An eight-week course is offered, as well as abbreviated tracks.] Those with little-to-no experience will require more mentoring alongside a Borboleta Educator, while those who are looking to perfect specifi c techniques or areas of artistry may require less. How does the Academy address salon etiquette and customer service? The customer service aspect can only be learned through experience and guidance. Students of the Academy's program will learn how to interact with clients, including consulting on lash recommendations, advising on home after care and making their experience the best that it can be. Again, the goal of the program is two-fold: to create the best artists and to provide the industry with artists who are salon-ready and confi dent. After students complete the program, what's next as far as mentorship and helping them enter the industry? Borboleta has a vast network of partner salons throughout the world; the demand for lash artists from these salons and others spurred us to develop this program. We want to help contribute to their success by providing them with a crop of artists who are ready to lash. For more information about Borboleta Lash Academy, visit borboletabeauty.com/ academy. —LIZZY SHERMAN Are you avoiding mink lash extensions because you're in the market for vegan or cruelty-free products? Good news: The vast majority of these "mink" extensions aren't actually made out of real animal fur. This fact has led to years of confusion for consumers and for professionals who are specifi cally looking to either avoid or obtain genuine mink hair. So, if extensions marketed with the word "mink" are typically not mink, where did this word originate? The easiest way to think about the use of "mink" is like the soy milk brand "Silk®." The name describes how the product looks and feels. However, there's no actual silk in soy milk. The same goes for most "mink" extensions: They're named after the look and feel but not necessarily the fi ber. Some factories might not intend to deceive brands they supply. It's possible overseas fi ber factories needed a standardized English word to describe how this new synthetic fi ber looks and feels. The same also goes for lashes described as "silk," which also present as smooth and soft but don't contain real silk. While real mink and other types of fur have been used for traditional strip lashes for several years, a very small number of real animal hair lash extensions are being produced. Whether you want to avoid or purchase extensions made of animal products, here's how to tell if the extensions are real mink: 1. When in doubt, keep in mind that statistically, the likelihood of having trays of extensions with actual animal hair is slim. 2. Real animal hair extensions have a fairly random, imperfect, nonuniform, almost frizzy texture and shape. They also have more than normal variant in the diameter of every fi ber as well as the length of every fi ber in every row. 3. If still unsure, some people fi nd it helpful to carefully take a match to an extension, burn it and compare the burnt lash to a burnt synthetic sample and a sample of burnt human or pet hair. —SOPHY MERSZEI, MOLECULAR BIOLOGIST, COSMETIC CHEMIST AND PRESIDENT OF NOVALASH, INC. An Authentic Mink Wink?

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