Eye Lash

NOV-DEC 2017

Eye Lash covers the latest makeup, eyelash extension and eyebrow trends for makeup artists, lash and brow stylists, and other beauty industry professionals who provide eyelash extension, eyebrow shaping and makeup application services.

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FOR THE TEAM … WHETHER YOU'RE AN OWNER WHO WISHES TO SHOW APPRECIATION TO YOUR STAFF OR A COWORKER WHO'S IN SEARCH OF A WAY TO SHOW GRATITUDE TO YOUR PEERS, THESE GIFT IDEAS ARE CERTAIN TO HIT THE MARK! SECRET SWAP LIFELONG LEARNING MAKE IT RAIN PARTY IT UP With the hustle and bustle of the holidays in full swing, your team likely needs to let its hair down. "It's essential to have a holiday party," says Vigliotti. "By the time [Christmas rolls around], we've done almost every brow in NYC, and we're exhausted and ready to let loose and celebrate!" While Vigliotti opts to treat her team to a swanky dinner out, catering eats in your studio or holding a potluck also does the trick. "You can make it affordable and fun!" Vigliotti says. "As long as your staff members feel you set aside time for them … they'll feel special." Think outside the box and throw a celebration to remember. "We've had a 'sparkle' bowling party where everyone wore sparkles and we handed out prizes for best dressed and silly awards for things like 'Most likely to eat fries for lunch,'" says Sargo, who fl exed her creativity by hand-making bowling pin awards out of beer bottles. "It was hilarious!" she shares. If money's tight during the holidays, don't feel the need to break the bank and purchase a gift for every coworker. Set a max price and some gifting ground rules and let everyone pick a name out of a hat for a Secret Santa exchange. Or, encourage gag gifts for a White Elephant swap where anything goes—including stealing your coworkers' presents! "This is sure to elicit a lot of laughs and memories for your team," says lash artist and The Lashprenuer business coach Tara Walsh. Everyone can use a little extra dough in their pocket, making cash and bonuses a welcome gift. "Cash can bring your team some [fi nancial] relief," explains Vigliotti, who chooses to pay her staff for all holiday days off as their bonus. "This [ensures] they're equally compensated and that they can pick what they want to use the money for—maybe paying off a credit card that's haunting them." If there's a possible issue of year-to- year consistency due to your business' success, proceed with caution. "Cash gifts and bonuses can create a culture of entitlement and … expectation," warns Gallagher. Opt for year-end, goal-oriented bonuses to create friendly competition and a fi xed amount. "If there's a set of standards and goals in place your team works toward all year, then it can be a great reward because they've earned it," says Walsh. REST AND RELAXATION Staff vacation ramps up during this time of year, so why not convert some of this much-needed time away from work into a gift? "Paid time off beyond the regular holidays is a great gift," says Jones. "The time off is a value in itself." For peers, gifting relaxation to coworkers works wonders for good will. After all: "As service providers, we want to look good during the holidays, too, but tend to put ourselves last," says Gallagher. Giving a gift card? Put some thought behind it. "Think of a way to personalize the card," suggests Jones. FACES Lash Studio gives its staff not only a card to its spa so they can pamper themselves or re-gift to a friend, but also hands out gift cards for a night out to dinner and a movie. "We usually end up going together!" says Sargo. "Sometimes we get too busy to know what's going on in each other's lives, so to go out, have some wine and be able to talk about what's going on is an amazing gift in and of itself." 36 eye | la | NOVEMBER/DECEMBER 2017 | eyelashmag.com GIVING BACK One of the most rewarding gifts you can give: helping the needy. When gifting to charities on behalf of your staff or coworkers, ask for their input as not everyone may support the organization you choose, says Dr. Ulrica Jones, president of Eventual Success and chair of Score Middle Georgia. If you're a close-knit group, think of others' passions. "The more personal to the person, the more meaningful," says Gallagher. If you want to give back as a group, take the entire crew to volunteer at a soup kitchen or a battered women's shelter where you can donate your beauty services as a team. "Have a group lunch after," suggests Walsh. "It can bring out a new bond amongst your team as members share their thoughts and refl ect on the experience." Continuing education will always pay itself forward, making it a gift that truly keeps on giving. "There are so many new techniques [to learn]," says Jones. "It's a great gift because [it will give staff] more opportunity to further expand business." Recognize that this gift takes not only a monetary investment from the gift-giver, but also a time investment from staff—and that's something shop owners need to be comfortable with as well. "With work- related trainings you [may be expected to] pay employees for their time to attend the training in addition to the training itself," explains Walsh. GETTY IMAGES (2)

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