Eye Lash

NOV-DEC 2017

Eye Lash covers the latest makeup, eyelash extension and eyebrow trends for makeup artists, lash and brow stylists, and other beauty industry professionals who provide eyelash extension, eyebrow shaping and makeup application services.

Issue link: http://eyelashmag.epubxp.com/i/898075

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Page 5 of 51

EYE | LASH MAGAZINE ➻ NOVEMBER/DECEMBER 2017 CONTENTS e 25 LEARN HOW TO HARNESS THE POWER OF HASHTAGS! 4 eye | la | NOVEMBER/DECEMBER 2017 | eyelashmag.com GETTTY IMAGES FEATURES 34 THE GIVING SPIRIT Show your appreciation to those who make your business run well with these holiday gift ideas 38 THE MOST MARKETABLE TIME OF THE YEAR Employ these smart holiday marketing strategies to attract new clients and inspire regulars 40 MANAGING STICKY CLIENT SITUATIONS Take our pros' cues on dealing with six common client problems 18 MASTER CLASS How to help your clients grow back their brows; troubleshooting four common Volume fan problems; and more 24 BUSINESS PLAN How to responsibly share client images on social media and understanding how to use hashtags online to pull in new clients 26 COUNTER INTELLIGENCE Why chip card readers benefi t your business and clientele; festive beauty kits to retail; and products galore 43 AD INDEX A guide to our advertisers DEPARTMENTS 8 EYE OPENER Editor's Note 10 PRIVATE EYE "American Beauty Star" brings makeup artistry to your TV; how you can donate to help cancer research and treatment; and more 16 HOT SPOT Prettyology in Boston boosts client confi dence through micropigmentation and permanent makeup ON THE COVER PHOTOGRAPHY Angela Marklew MAKEUP Johny Saade HAIR Christophe Saluzzo MODEL Lina Jornea, Photogenics 44 ARTIST INTEL Tips and techniques gleaned from backstage beauty pros at New York Fashion Week 45 MAKEUP BAG Bridal makeup artist Karuna Chani shares her must-haves; the prettiest limited-edition highlighters; the newest cosmetics for your kit 46 IN THE REHIRING LINE Three beauty industry pros share what makes them want to rehire you 48 TREND HIGHLIGHTER Buck the beauty rules with three-dimensional embellishments CREATE THE LOOK Lend smoky eyes a shot of glistening color plus a full fl uttering fringe for makeup that's holiday-party-perfect. Saade worked exclusively with Make Up For Ever (MUFE) products on the eye, including Artist Shadow in Bottle Green (D-306) and Iced Brown (ME-644), Aqua XL Eye Pencil Waterproof Eyeliner in Iridescent Lagoon Green (I-32), and Aqua XL Ink Liner Extra Long Lasting Waterproof Eyeliner in Matte Black (M-10). After coating lashes in MUFE Excessive Lash Arresting Volume Mascara, Saade created eye-defi ning drama by layering three sets of MUFE lash strips: Lash Show N-103 and N-201 for natural depth and C-703 for spikey separation.

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