Eye-Lash Magazine provides salon owners, managers, lash specialists, estheticians and makeup artists with the latest trends and products for creating beautiful eyes, including lash extensions, brow products, makeup, tools, care and accessories.
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36 eye | las | JANUARY/FEBRUARY 2016 | eyelashmag.com PHOTOGRAPHY (CLOCKWISE FROM TOP LEFT): YURI_ARCURS; COURTESY OF PRIMPII (2); COURTESY OF GLAD LASH business plan WHAT WORKS playing cards In the months after the holidays, businesses tend to see a wave of customers redeeming gift cards. Although these represent money that's already been spent, they provide lash and brow pros with an opportunity to sell something beyond the card's value—not to mention establish new client relationships. Here's how. 1 | Make a deal. Offer a discounted add-on to the service they're getting. For instance, if they're redeeming a card for lash extensions, throw in a discounted brow shaping, tinting or even brow extensions. 2 | Promote maintenance. After you've delivered the service covered by the card, recommend products that will keep your work looking its best between appointments, suggests Jessica Bartley, brow expert at Boom Boom Brow Bar in New York City. Your retail revenue will quickly add up. 3 | Re-book them. With cardholders who are fi rst-time clients, offering a small discount for booking another appointment in advance may be the push they need—and when they're happy with the work you've done, they'll be eager to return, notes Bartley. —LAURA BELIZ { it's a beautiful site} When searching for the best beauty services in the area, customers frequently turn to Yelp. In fact, beauty and spa businesses are the second most searched for category after restaurants. But what if there were an app that focused exclusively on beauty services? That was the inspiration behind Primpii, which was designed to offer prospective clients a way to fi nd trusted beauty referrals, including favorite lash and brow pros. First-time app developer Tausha Robertson came up with the concept when she moved to Austin, Texas, in 2008 and realized that one of the biggest challenges after relocating is getting reliable beauty service referrals. "Yelp, Google or Angie's List do not provide the type of intimate referral that people are looking for when it comes to personal care," Robertson notes. "When you're looking for a place to get beauty services, you want to ask a friend whose hair you like, or somebody you've met whose brows, nails or makeup look good." So be sure to encourage your loyal clients to give you a positive review on the new app. To learn more, visit ➻ primpii.com. beginner's luck Perfect for pros who are launching a new lash business, as well as any tech seeking a great deal on all their lashing needs, The Essential Student Eyelash Extension Kit from Glad Lash offers enough product for approximately 40 applications. The 60-piece set comes complete with a collection of eyelash extensions and tools, including extensions in a variety of lengths and curls, Xtra Strength Adhesive, Gel Glue Remover, 15 Glue Rings, a Jade Stone, Eye Gel Patches, tweezers, marketing must-haves and much, much more. It's an incredible deal worth far more than the price, ensuring an impressive prof t margin. ➻ eyelashextensions.com