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PHOTOGRAPHY:
ANDRES
RODRIGUEZ
GOT REFERRALS?
Word of mouth is a powerful
thing. When new clients leave
happy with their lashes, they
will be willing to promote you
and your services. I always
reward my existing clients with
a dollar amount toward a future
appointment for every referral
they send me. You decide
what works for you and set an
amount that feels right.
Some professional lash artists
offer a free fi ll for every full
set referred; others give a $10
to $20 discount off the client's
next appointment. There is
no concrete rule here. Some
clients will jump on the referral
discount, while others see no
value. You will always end up
with a few clients who are your
mainstays in this area. These
rock stars will keep a steady
stream of new clients looking
for your amazing services.
Remember to thank these
clients with a little "extra"
every so often. They will feel
appreciated for their efforts
and will keep referring new
clients to you.
—MARYANN MATYKOWSKI, master trainer
and education coordinator, Glad Lash
Academy, Porter Ranch, California
20 eye
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la
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JULY/AUGUST 2016
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eyelashmag.com