Eye Lash

JUL-AUG 2016

Eye Lash covers the latest makeup, eyelash extension and eyebrow trends for makeup artists, lash and brow stylists, and other beauty industry professionals who provide eyelash extension, eyebrow shaping and makeup application services.

Issue link: http://eyelashmag.epubxp.com/i/701730

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| | | PHOTOGRAPHY: TK eyelashmag.com 34 eye JULY/AUGUST 2016 la la JULY/AUGUST 2016 34 eye eyelashmag.com | NEW PRODUCTS | OLD STANDBYS | GREAT GADGETS | COUNTER intelligence e PHOTOGRAPHY: JAMIE GRILL | | | THE CLEAN ROUTINE Proper eyelash hygiene can make or break a client's experience with lash extensions. Gentle daily cleansing is essential, since extensions increase the surface area where dust, oil and bacteria collect. Failing to keep lashes clean can lead to chronic eye problems like blepharitis, and oily buildup can weaken the bond between the natural lashes and those precious extensions. Make the most of every opportunity to educate clients about this all-important step. Besides discussing it during the service, you can send clients home with lash-care instructions printed on a card or tip sheet emblazoned with your brand. Offering after-care tips on your website demonstrates to both existing and prospective clients that healthy lashes are your top priority. Finally, lash cleansing tools and products are some of the best retail items to offer clients. Turn the page for some gentle-but-effective options.

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