Eye Lash

JUL-AUG 2016

Eye Lash covers the latest makeup, eyelash extension and eyebrow trends for makeup artists, lash and brow stylists, and other beauty industry professionals who provide eyelash extension, eyebrow shaping and makeup application services.

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50 eye | la | JULY/AUGUST 2016 | eyelashmag.com Experts share their secrets for ensuring that falsies are applied fl awlessly. START SMALL. World renowned makeup artist Sue Marshall usually offers clients shorter falsies, at least initially. "The majority of people will get the best results with a bit less length," she explains, noting that these options also tend to be easier to apply. As celebrity makeup artist Nick Barose says, "False lashes are like high heels. If you're used to wearing fl ats and you pick something too dramatic, then you look like you can't walk." MAC Cosmetics senior artist Cynthia Rivas specifi cally recommends going with fakes no more than twice the length of a client's natural lashes. DON'T BE SLICK. A slippery surface is the last thing you want when trying to apply false lashes. "Always make sure eyes and lashes are free from oil—that there's no residue from eye makeup remover or moisturizers," Marshall advises. CLOSE THE SHOW. Pros agree that all other makeup should be applied prior to false lashes—especially eyeliner, eye shadow and mascara. "Applying the liner beforehand inhibits a line of demarcation between the lash line and strip," Lytle explains. Roshar adds that applying falsies as the fi nishing touch helps to ensure they don't get covered in eye shadow fallout or glitter—plus, he says, curling the lashes and applying mascara fi rst helps to create a "shelf" for the falsies. CUT AND PASTE. Most strip lash bands will need to be trimmed down at least a bit to fi t the eye. "Never use fake lashes as is," Barose says. "Like a pair of jeans or a good suit, you need tailoring." Marshall always does a "dry fi t" fi rst to determine how much trimming will be required, and then usually trims the outer edge. However, Glad Lash founder Esther Bolkin generally prefers to trim the shorter lashes on the inner edge to keep the uplifting outer ones intact. Meanwhile, Rivas likes to cut the band into four pieces, particularly when working on brides. "This helps it wear more comfortably, and if she cries it will only affect a small piece," she explains. As the world's obsession with lush lashes rages on, temporary strips and fl ares have become an essential part of a beauty professional's arsenal. Los Angeles makeup artist Eddie Giron estimates that he uses temporary lashes on a full 98 percent of his clients. "They are an absolute necessity," adds celebrity makeup artist Roshar, who recently created a signature line of strips for MODELROCK Lashes. Fact is, falsies appeal to anybody who wants fuller, no-fuss eye fringe in a fl ash. "We offer strip lashes to all our clients who are receiving special occasion makeup, as well as those who want something extra without having to maintain extensions," notes Diane Lytle, owner of TheLashChick in Wasilla, Alaska. Of course, when clients discover how fabulous strips and fl ares look, many tend to be eager for longer-lasting extensions. "Temporary lashes can also be used with extensions for more drama, or to fi ll in gaps between extension touch-ups in a fraction of the time," notes Giron, who adds that spas and salons should especially offer them during the summer when heat and humidity can wreak havoc on eye makeup. So check out the pro pointers and products featured here, and get ready to embrace another summer of (lash) love. (continued)

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