Eye Lash

NOV-DEC 2016

Eye Lash covers the latest makeup, eyelash extension and eyebrow trends for makeup artists, lash and brow stylists, and other beauty industry professionals who provide eyelash extension, eyebrow shaping and makeup application services.

Issue link: https://eyelashmag.epubxp.com/i/748017

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EYE | LASH MAGAZINE ➻ NOVEMBER/DECEMBER 2016 CONTENTS e 20 TAKE A HOLIDAY BREATHER 6 eye | la | NOVEMBER/DECEMBER 2016 | eyelashmag.com PHOTOGRAPHY: VHERO IMAGES/GETTY IMAGES FEATURES 34 PUTTIN' ON THE GLITZ Bring on-trend bling to your holiday services with colorful, glittery lashes and shimmering brow looks 38 MEMBERSHIP HAS ITS PRIVILEGES A look at the ups and downs of monthly lash memberships 42 GIVE GOOD GIFT How pros in the know bring holiday cheer to clients and colleagues—without breaking the bank DEPARTMENTS 10 EYE OPENER Editor's Note 12 PRIVATE EYE Dermalogica founder appointed PAGE Ambassador, the 2017 NovaLash LASHoff is on, new .03mm extensions change the game for volume lashing and more 18 HOT SPOT Situated in an eye doctor's offi ce, Posh Lash in Woburn, Massachusetts, channels a strong safety vibe 20 MASTER CLASS Self-care for lash pros, must-follow Instagram pages and more Eye Lash, Vol. 3, No. 6, November/December 2016, is published bimonthly by DC Media, Inc., 7628 Densmore Ave., Van Nuys, CA 91406- 2042, USA. Eye Lash is a supplement of Nailpro, Beauty Launchpad and DAYSPA, which are published by Creative Age Communications, Inc., 7628 Densmore Ave., Van Nuys, CA 91406-2042, USA. Phone 818.782.7328, Fax 818.782.7450, www.eyelashmag.com 24 BUSINESS PLAN Marketing eye services to men, client rebooking 101, top traits of a winning website and more 28 COUNTER INTELLIGENCE New lash and brow boosters, the scoop on extension- friendly mascara and more 47 AD INDEX A guide to our advertisers 48 ICONS Even Andy Warhol appreciated the importance of a "beauty night in" ON THE COVER PHOTOGRAPHY Raquel Olivo LASHES Fotini Felini, NovaLash MAKEUP Garret Gervais, Grid Agency, using cosmetics by Kevyn Aucoin Beauty HAIR Frankie Payne, OPUS Beauty, using Bumble & Bumble MODEL Autumn Kendrick, Hollywood Model Management ART DIRECTION Stephanie Yaggy Lavery CREATE THE LOOK Give your clients eyes worthy of our cover model with NovaLash American Volume extensions and NovaLash Candied Lashes in Licorice, Kevyn Aucoin The Loose Shimmer Shadow in Candlelight and The Exotique Diamond Eye Gloss in Moonlight.

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